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                <text>Faculty Publications</text>
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          <name>Creator</name>
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              <text>Sivathanu, Brijesh; Pillai, Rajasshrie; Rana, Nripendra P.</text>
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              <text>Reimagining Automotive Manufacturing with Generative AI: A Technolology-Organization-Environment Perspective</text>
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              <text>01-01-2025</text>
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              <text>Journal of Computer Information Systems;</text>
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              <text>&lt;a href="https://doi.org/10.1080/08874417.2025.2554850" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1080/08874417.2025.2554850&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105016811173?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105016811173?origin=resultslist&lt;/a&gt;</text>
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              <text>Sivathanu B., Christ University, Bangalore, India; Pillai R., Chandragupt Institute of Management Patna, Patna, India; Rana N.P., Queens University Belfast, Belfast, United Kingdom, Humanities and Social Sciences Research Center (HSSRC), Deanship of Scientific Research, Imam Mohammad Ibn Saud Islamic University, Riyadh, Saudi Arabia, College of Business &amp;amp; Economics, University of Johannesburg, Johannesburg, South Africa</text>
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              <text>Generative AI (Gen-AI) is transforming industries, and the automotive sector is no exception. Auto Component Manufacturing (AutoCM) organizations face strong pressure to adopt Gen-AI for competitiveness, yet little research has examined adoption factors in this context. This study investigates the determinants of Gen-AI adoption in AutoCM firms using the Technology-Organization-Environment framework. A model was developed and tested through survey data from 490 managers, validated via PLS-SEM. The findings reveal key predictors of adoption: perceived intelligence, data quality, absorptive capacity, IT infrastructure, top management commitment, vendor support, competitive pressure, and government support. Results further show that adoption intention drives potential use of Gen-AI, but this relationship is weakened by concerns over Gen-AI hallucination. This research identifies crucial drivers of Gen-AI adoption in AutoCM, extends TOE framework literature, and provides actionable insights for practitioners to strategically harness Gen-AIs transformative potential in the sector.  2025 The Author(s). Published with license by Taylor &amp;amp; Francis Group, LLC.</text>
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              <text>data quality; Generative AI; perceived Gen-AI hallucination potential; PLS-SEM; potential use; TOE</text>
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              <text>ISSN: 8874417;</text>
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