ItemArticle

Alcohol and social drinking norms as a catalyst between tourist motivation and tourist satisfaction

Title
Alcohol and social drinking norms as a catalyst between tourist motivation and tourist satisfaction
Creator
Joseph, Joshin; Gillariose, Jiju; Chesneau, Christophe
Description
This article aims to understand the influence of alcohol availability, ethnicity, anti-alcohol enforcement at tourist destinations, social norms of drinking among tourists and relationships with tourist motivation and tourist satisfaction. A cross-cultural empirical study was conducted using purposive sampling of 476 tourists with partial least squaresstructural equation modelling (PLS-SEM). The results suggest that tourists perceive social norms of drinking and the availability of alcohol at destinations, when coupled with ethnicity, influence the dynamics of the relationship between tourist motivation and tourist satisfaction. The availability of alcohol at tourist destinations alone does not have any relationship either with tourist motivation or with tourist satisfaction. Based on the findings, tourist service providers and facilitators can design drinkscapes specifically based on tourists ethnic background and social norms of drinking to rejuvenate tourist destinations and make them more attractive and inclusive. As the current research considers the tourists ethnic background from a general perspective, future research may investigate the impact of subcultures to understand how ethnicity effects drinkscapes and tourist behaviours. 2025 Informa UK Limited, trading as Taylor & Francis Group.
Source
Rural Society;Volume;34;Issue;2;pp.163-181
Date
01-01-2025
Publisher
Routledge
Subject
alcohol and tourism; cultural and social impacts of tourism; destination management; tourism and development; Tourist motivation
Coverage
Joseph J., SCAPS, Marian College Kuttikkanam, Idukki District, India; Gillariose J., Department of Statistics and Data Science, CHRIST (Deemed to be University), Bangalore, India; Chesneau C., Department of Mathematics, LMNO, University of Caen-Normandie, Caen, France
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 10371656;
Format
online
Language
English
Type
Article

Citation

Joseph, Joshin; Gillariose, Jiju; Chesneau, Christophe, “Alcohol and social drinking norms as a catalyst between tourist motivation and tourist satisfaction,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/22682.

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