ItemArticle

AI and human collaboration in tourism: a framework for scalable, authentic, and engaging content

Title
AI and human collaboration in tourism: a framework for scalable, authentic, and engaging content
Creator
Saxena, Anshul; Rishi, Bikramjit
Description
This study examines the effectiveness of AI-generated content in tourism marketing by comparing it to human-generated narratives. While AI enhances scalability and factual accuracy, its ability to replicate emotional engagement and cultural authenticity remains unexplored. Using the Information Quality Framework (IQF), the study employs readability analysis, sentiment analysis, and thematic analysis to assess AI- and human-generated content. AI-generated travel narratives were sourced from large language models, while human content came from tourism blogs and vlogs. Findings reveal that AI-generated content is well-structured and highly readable but lacks emotional depth and trust-building elements. Sentiment analysis shows stronger emotional responses in human narratives, while thematic analysis highlights richer cultural insights. The study proposes a Hybrid AI-Human Collaboration Model, leveraging AI's efficiency with human creativity. These insights contribute to AI ethics, tourism storytelling, and digital marketing, offering practical recommendations for integrating AI into tourism content creation. 2025 Asia Pacific Tourism Association.
Source
Asia Pacific Journal of Tourism Research;Volume;30;Issue;9;pp.1226-1244
Date
01-01-2025
Publisher
Routledge
Subject
content automation; digital storytelling; Generative AI; personalization; tourism marketing; tourism narratives
Coverage
Saxena A., Christ University, Maharashtra, Pune, India; Rishi B., School of Management & Entrepreneurship, Shiv Nadar Institution of Eminence Deemed to be University, Greater Noida, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 10941665;
Format
online
Language
English
Type
Article

Citation

Saxena, Anshul; Rishi, Bikramjit, “AI and human collaboration in tourism: a framework for scalable, authentic, and engaging content,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/22705.

Output Formats