Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Vishnoi, Sushant Kumar; Mathur, Smriti; Agarwal, Vaishali; Virmani, Naveen; Jagtap, Sandeep Title A name given to the resource What drives Generation Z to choose green apparel? Unraveling the impact of environmental knowledge, altruism and perceived innovativeness Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Journal of Sustainable Engineering;Volume;18;Issue;1;Article No.;2473986; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/19397038.2025.2473986" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/19397038.2025.2473986</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105000752116?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105000752116?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Vishnoi S.K., Department of Marketing, IMS Ghaziabad-B School, Ghaziabad, India; Mathur S., Christ University, Delhi, India; Agarwal V., Department of Marketing, IMS Ghaziabad-B School, Ghaziabad, India; Virmani N., Department of Operations Management, IMS Ghaziabad-B School, India; Jagtap S., Division of Engineering Logistics, Faculty of Engineering, Lund University, Lund, Sweden, Sustainable Manufacturing Systems Centre, Cranfield University, Cranfield, United Kingdom Description An account of the resource This study proposes to determine the influence of Environmental Knowledge (EK), Altruism (Atr), Consumer Confidence (CC) and constructs of Theory of Planned Behaviour (TPB) like Attitude (Atd), Subjective Norm (Sub) and Perceived behavioural control (Pbhc) on consumers intention to purchase Green Apparel Products (GAPI). Moreover, the moderating effect of Perceived Innovativeness (PInn) on the relationship between Attitude (Atd), Subjective Norm (Sub), Perceived behavioural control (Pbhc), EK, Atr and CC was studied. To test the research model and hypothesis, a survey of 349 Generation Z consumers (1826 years) was conducted. Cronbachs alpha and a Confirmatory Factor Analysis (CFA) were used to determine the scales reliability and validity. Structural Equation Modelling (SEM) validated the given model and hypotheses. In this research, six hypotheses were tested, and it was found that three hypotheses showed a direct relationship. Specifically, the result of SEM showed that Atd, Sub and CC were positively related to GAPI. Also, six hypotheses were formulated testing the moderating role of PInn. The results established that PInn moderated the relationship between Atd, Sub, CC and GAPI significantly. This research provides a novel framework to explore the relationship between the EK, Atr and CC and Generation Z consumers GAPI. 2025 The Author(s). Published by Informa UK Limited, trading as Taylor &amp; Francis Group. Subject The topic of the resource altruism; consumer confidence; Environmental knowledge; green apparel; perceived behavioural control; perceived innovativeness Publisher An entity responsible for making the resource available Taylor and Francis Ltd. Relation A related resource ISSN: 19397038; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Format The file format, physical medium, or dimensions of the resource online