Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Jude, Ann Vaneza; P, Padmakumari Title A name given to the resource Social media activism: Delving into Generation Zs experiences Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Communication Research and Practice;Volume;12;Issue;1;pp.20-37 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/22041451.2025.2554375" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/22041451.2025.2554375</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105015325304?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105015325304?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jude A.V., School of Psychological Sciences, CHRIST (Deemed to be University), Bengaluru, India; P P., School of Psychological Sciences, CHRIST (Deemed to be University), Bengaluru, India Description An account of the resource Generation Z, a digitally tethered cohort, widely utilises social media platforms for activism. As their influence within organisational and political spheres rises, their digital activism will likely redefine the sociopolitical landscape, especially in India, where youth civic participation is pivotal. However, despite its prominence, there is a significant dearth of research exploring what goes on behind the screens. Therefore, this study aimed to explore the experiences of Generation Zs social media activists, particularly their perceived identity, roles, underlying motivations, real-world and self-impact. Employing a phenomenological qualitative research design, 10 semi-structured interviews were conducted. Thematic analysis revealed that while both internal and external catalysts drive Generation Zs social media activism, it is also characterised by intersecting identities, emotional turbulence, adverse psychological effects, uncertainty, self-devised coping mechanisms and opportunities for personal growth. Thus, this study presents a comprehensive portrait of the typical Generation Z social media activist, with wide-ranging implications. 2025 Australian and Aotearoa New Zealand Communication Association. Subject The topic of the resource Digital advocacy; digital natives; sustainable activism; youth civic engagement Publisher An entity responsible for making the resource available Taylor and Francis Ltd. Relation A related resource ISSN: 22063374; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online