ItemArticle

Navigating real estate purchase decisions: an interplay of influential factors

Title
Navigating real estate purchase decisions: an interplay of influential factors
Creator
Sam, Asha Jaisy; Davidson, Benny Godwin J.; George, Jossy P.; Muttungal, Peter Varghese
Description
Purpose The purpose of this study is to investigate the relationship between social trends, peer influence, personal attitudes regarding real estate purchase decisions, perception of long-term property value and the mediating effect of hedging in influencing property and real estate purchases. Design/methodology/approach Using a combination of quantitative surveys, this study aims to provide a comprehensive knowledge of the factors influencing real estate buying decisions. Data were obtained from 399 young consumers in four Indian cities. Using structural equation modeling, the suggested conceptual framework is examined. Findings The studys findings suggest that attitude plays an important role in influencing real estate purchase decisions. Young adults also tend to look for long-term gains or value when purchasing a home. Developing durable products for the customers is the best way to grow business, according to the results. Originality/value To the best of the authors knowledge, this is the first paper that examines the role of sentimental, personal and financial factors in real estate purchase decisions. The study provides insights into how these factors interact and affect the decisions of consumers in real estate. The authors hope that the findings will be useful for real estate professionals to better tailor their services to meet the needs of their customers. 2024 Emerald Publishing Limited
Source
International Journal of Housing Markets and Analysis;Volume;18;Issue;5;pp.1334-1353
Date
01-01-2025
Publisher
Emerald Publishing
Subject
Attitude; Hedging; Long term value; Peer influence; Real estate purchase decision; Social trends
Coverage
Sam A.J., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada; George J.P., School of Business and Management, Christ University, Bangalore, India; Muttungal P.V., Department of Psychology, Christ University, Bangalore, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 17538270;
Format
online
Language
English
Type
Article

Citation

Sam, Asha Jaisy; Davidson, Benny Godwin J.; George, Jossy P.; Muttungal, Peter Varghese, “Navigating real estate purchase decisions: an interplay of influential factors,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/22866.

Output Formats