ItemArticle

Motivation continuum and its effect on electric vehicle acceptance in India

Title
Motivation continuum and its effect on electric vehicle acceptance in India
Creator
Dias, Stanny; Davidson, Benny Godwin J.; Chully, Arun Antony; Pendse, Pradeep Hari
Description
Purpose: The motivation to choose an electric vehicle (EV) is guided by principles of personal values, perceived rewards and preferences. While the benefits of sustainable transportation are known, the acceptance of EVs and the motivation to purchase them is not satisfactory in India. An assessment of the motivation continuum, a range of intrinsic to extrinsic personal and societal drives that encourage specific choices, explains the lack of EV adoption in the country. This study aims to examine the effect of motivation types on EV adoption intentions and also explores the moderating role of gender in this context. Design/methodology/approach: By incorporating constructs from the self-determination theory, the study expands on the technological acceptance model. It uses the structural equation modelling method to test the hypotheses and presents an analysis of responses from 351 participants. Findings: The findings suggest that there are significant relationships between external, identified, integrated motivation and EV buying intentions. The influence of gender on EV adoption is also explored. Originality/value: This study provides an in-depth analysis of varied motivational types on EV buying intentions and the moderating effects of gender on these relationships. 2025, Emerald Publishing Limited.
Source
Journal of Economic and Administrative Sciences;
Date
01-01-2025
Publisher
Emerald Publishing
Subject
Electric vehicle; Motivation; Self-determination theory; Technology acceptance model
Coverage
Dias S., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada; Chully A.A., Department of Management, Christ College, Pune, India; Pendse P.H., Department of Information Technology, WE School, Mumbai, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 20546238;
Format
online
Language
English
Type
Article

Citation

Dias, Stanny; Davidson, Benny Godwin J.; Chully, Arun Antony; Pendse, Pradeep Hari, “Motivation continuum and its effect on electric vehicle acceptance in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/22890.

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