Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Saraf, Vanshika; Davidson, Benny Godwin J.; George, Jossy P.; Muttungal, Peter V. Title A name given to the resource Understanding learner adoption of generative AI-powered Ed-Tech applications by dissertation-based master students Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Journal of International Education in Business;pp.1-25 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/JIEB-08-2024-0103" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/JIEB-08-2024-0103</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105035616469?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105035616469?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Saraf V., School of Business and Management, Christ University, Bengaluru, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada, Acsenda School of Management, Vancouver, Canada, Western Community College, Surrey, Canada; George J.P., School of Business and Management, Christ University, Bengaluru, India; Muttungal P.V., Department of Psychology, Christ University, Bengaluru, India Description An account of the resource Purpose This study aims to investigate the elements that influence master students' behavioral intentions to use generative artificial intelligence (AI) in educational contexts. It examines attitudes toward technology, effort expectancy and performance expectancy, with knowledge sharing as a mediating variable, to develop targeted interventions for enhancing the adoption of generative AI in Education Technology (Ed-Tech). Design/methodology/approach The study uses a stratified random sampling method. This sampling technique ensured that participants from various academic disciplines and dissertation themes were well-represented in the sample, thereby increasing data variety and representativeness. The population size was approximately 6, 034, and a sample of 392 participants was chosen for the study. The study employed a tripartite approach, utilizing IBM SPSS and AMOS to evaluate the validity and reliability of the investigated constructs. Structural equation modeling was then applied to test the proposed hypotheses. Findings The results emphasize the importance of Ed-Tech competencies, effort expectancy and performance expectancy in determining students' intent to use generative AI. Furthermore, the mediating role of knowledge sharing emphasizes its influence on technological adoption. Originality/value This study provides practical implications for academic institutions by informing tailored approaches to optimize student learning outcomes, dissertation progress and graduate employability. Through a comprehensive framework, it aims to promote inclusive technology access and create an environment conducive to maximizing the potential of generative AI-Ed-Tech in enhancing student success. 2026 Emerald Publishing Limited. Subject The topic of the resource Behavioral intention to use AI; ChatGPT; Education technology competencies; Effort expectancy; Generative AI; Knowledge sharing Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISSN: 2046469X; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online