Key factors shaping personalised employee experience for the Generation Z workforce
Employee empowerment; Generation Z; Personalisation; Personalised employee experience; Work flexibility
Purpose: The workplace has evolved to meet growth and sustainability requirements due to the changing landscape of work scenarios. Soon, Generation Z will be the largest share of the workforce globally as the digital era predominantly shapes Generation Zs behaviour; previous research shows that the corporate work culture has been bound to tailor policies to recruit, retain and motivate them. Thus, this paper aims to absorb the essence of the personalisation of employee experience for Generation Z. Design/methodology/approach: The primary aim of this study was to investigate the factors Generation Z consider important for a better workspace culture with reference to personalisation. Hence, factor analysis was employed as an exploratory method using data from 235 respondents based in South Bangalore a diverse region known as the Silicon Hub, attracting employees from across India. Findings: The study identifies three primary factors that are crucial for personalising the employee work experience: Employee Empowerment, Work Flexibility and Artificial Intelligence Integration, which helps employers understand the need for Generation Z workplace requirements. Research limitations/implications: The study indicates that employers should find ways to improve retention strategies by the concept of personalisation towards Generation Z's distinct workplace preferences. Practical implications: Employers should find ways to improve retention strategies by personalisation confined towards GenZers and involving other generations, making the workplace more flexible and pleasant for exhibiting skills and upscaling the employees career. Originality/value: This study delves into the factors influencing Generation Zs point of view on the personalisation of employee experience provided to them in their respective workplace. 2025, Emerald Publishing Limited.
Thomas, Mary Rani; S, Raksithaa; Sharma, Pranami
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1108/MD-09-2024-2046 https://www.scopus.com/pages/publications/105009045172?origin=resultslist
Thomas M.R., School of Commerce Finance and Accountancy, Christ University, Bangalore, India; S R., School of Commerce Finance and Accountancy, Christ University, Bangalore, India; Sharma P., School of Commerce Finance and Accountancy, Christ University, Bangalore, India