Exploring the motivating factors for opportunity recognition among social entrepreneurs: aqualitative study
- Title
- Exploring the motivating factors for opportunity recognition among social entrepreneurs: aqualitative study
- Creator
- Viswanath, Parvathy; Sadananda Reddy, A.
- Description
- Purpose This paper explores the motivating factors that lead to opportunity recognition among social entrepreneurs in India. Design/methodology/approach The study followed an exploratory, qualitative design based on thematic analysis of the interview data collected from 13 Indian social entrepreneurs. Findings The study identifies two aggregate factors that motivate social entrepreneurs: personal and contextual. Personal factors include life experiences, social awareness, social inclination since childhood, spiritual motives, the need for a meaningful career and entrepreneurial intention. Contextual factors included institutional voids, community development, the presence of a role model and volunteer experiences. Research limitations/implications This study contributes to the social entrepreneurship literature by providing a model for motivating factors that lead to opportunity recognition. This study enables policymakers and social entrepreneurship educators to identify aspiring social entrepreneurs and provide target-specific support to them. Practical implications This study enables policymakers and social entrepreneurship educators to identify aspiring social entrepreneurs and provide target-specific support to them. Originality/value The study uniquely contributes to the social entrepreneurship field by offering deep qualitative insights into the motivational and opportunity recognition patterns of social entrepreneurship. 2024 Parvathy Viswanath and A. Sadananda Reddy
- Source
- New England Journal of Entrepreneurship;Volume;28;Issue;2;pp.86-102
- Date
- 01-01-2025
- Publisher
- Emerald Publishing
- Subject
- Motivation; Opportunity recognition; Social entrepreneurship; Thematic analysis
- Coverage
- Viswanath P., Christ University, Bangalore, India; Sadananda Reddy A., Christ University, Bangalore, India
- Rights
- All Open Access; Gold Open Access
- Relation
- ISSN: 1550333X;
- Format
- online
- Language
- English
- Type
- Article
Collection
Citation
Viswanath, Parvathy; Sadananda Reddy, A., “Exploring the motivating factors for opportunity recognition among social entrepreneurs: aqualitative study,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/22919.