Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Bhagabati, Sabita Title A name given to the resource Digital Marketing Strategy for SMEs in India and South East Asian Countries in Industry 5.0: A Literature Review Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Contemporary Issues in Entrepreneurship Research;Volume;9;Issue;3; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/S2040-724620250000022016" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/S2040-724620250000022016</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105024777288?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105024777288?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Bhagabati S., Faculty of Commerce and Management, Bhattadev University, India Description An account of the resource Lower level of income, underdeveloped industrial bases, lower standards of living and a lack of access to modern technology are the basic challenges of any developing economy. Expansion of the small business sector plays a pivotal role in growing the economies of developing countries and reducing unemployment. Digital marketing is an online platform to promote small- and medium-sized enterprises (SMEs) to reach a global audience without a physical presence in multiple locations. This is particularly beneficial for SMEs in developing countries, where access to international markets may otherwise be limited. The present chapter is a review of global digital marketing strategies and explores how developing nations, particularly India and Southeast Asian countries, can benefit from them and can adopt the advanced strategies to establish the SME sector. It is found that while digital marketing offers substantial benefits for SMEs in India and Southeast Asia, its adoption is influenced by a range of factors, including digital infrastructure, government support and access to digital literacy programs. SMEs in India and Southeast Asia should overcome the existing barriers and continuously adapt to the evolving digital landscape to realize the potential of digital marketing. 2026 Sabita Bhagabati Subject The topic of the resource AI; Competition; Digital marketing; economic growth; India; L1; M3; M31; M310; Policy; Robots; SMEs; SMEs; Southeast Asia; Start-ups Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISSN: 20407246; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online