Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Ara, Umme; Pandey, Shivani Title A name given to the resource Sustainable Growth in SMEs With Generative AI: Reaping Rewards, Tackling Challenges, With Human Insights Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Contemporary Issues in Entrepreneurship Research;Volume;16;Issue;6; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/S2040-724620250000022023" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/S2040-724620250000022023</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105024782414?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105024782414?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Ara U., Department of Commerce, CMP Degree College, University of Allahabad, India; Pandey S., Department of Commerce, CMP Degree College, University of Allahabad, India Description An account of the resource Generative artificial intelligence (Gen-AI), which refers to autonomous creation of content, is an area of artificial intelligence (AI) that presents a lot of potential for small- and medium-sized enterprises (SMEs). This technology can boost productivity, help to communicate and attract customers, and stimulate innovations, thus becoming a major asset for SMEs in the increasingly competitive environment. This chapter provides insight into the role of Gen-AI in leveraging the innovativeness in SMEs and identifies key strategies for successful implementation, including enhancing employee skills, fostering effective leadership and company culture, promoting collaboration, and building strong external partnerships. It highlights crucial tactics for successful execution; additionally, it also offers insight into how Gen-AI leads to economic and social benefit. The study discusses data privacy and security issues as the majority of AI applications depend on massive informatics, and protection of data ethical concerns, as well as the appropriate training of the workforce, has to be accurately addressed to ensure that AI fits into the SME business strategy. Lastly, this study also demonstrates how the adoption of AI in SMEs is providing an upper hand to tackle competitive scenarios. 2026 Umme Ara and Shivani Pandey Subject The topic of the resource 031; AI; Competition; entrepreneurial orientation; entrepreneurial resilience; Generative AI; L26; M13; Policy; Q01; Robots; SMEs; SMEs; Start-ups; sustainability Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISSN: 20407246; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online