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                <text>Faculty Publications</text>
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              <text>Sachdeva, Sakshi; Ramesh, Latha</text>
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              <text>Impact of moral and exchange capital on media favourability of financial companies in India</text>
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          <name>Date</name>
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              <text>01-01-2025</text>
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              <text>Social Responsibility Journal;Volume;21;Issue;9;pp.1806-1817</text>
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              <text>&lt;a href="https://doi.org/10.1108/SRJ-12-2024-0851" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1108/SRJ-12-2024-0851&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105018963836?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105018963836?origin=resultslist&lt;/a&gt;</text>
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              <text>Sachdeva S., Christ University, Bengaluru, India, Presidency University, Bengaluru, India; Ramesh L., Christ University, Bengaluru, India</text>
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              <text>Purpose  The purpose of this study is to illuminate the influence of institutional and transactional corporate social responsibility (CSR) on media sentiments in financial companies in India. This study is conducted to understand how different CSR strategies impact media perceptions, influencing the reputation and public image of financial companies in India. Design/methodology/approach  This study examines the data of 56 National Stock Exchange-listed financial companies for eight years of data from 20142015 to 20212022. Panel data regression were used to analyse the data; fixed and random effect models were chosen based on the Hausman test results. Findings  Financial companies moral and exchange capital negatively impact the medias favourability of financial companies in India. Diagnostic tests like autocorrelation and heteroscedasticity are also conducted to check the effectiveness of research models. Originality/value  Although prior research has examined the effect of CSR on media sentiments, little is known about the impact of moral capital and exchange capital on media favourability of financial companies in India.  2025 Emerald Publishing Limited</text>
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              <text>CSR; Exchange capital; Financial companies; G21; G23; L82; M14; Media favourability; Moral Capital</text>
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              <text>Emerald Publishing</text>
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              <text>ISSN: 17471117;</text>
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              <text>Restricted Access; Hardcopy may be available in the library</text>
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              <text>online</text>
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