Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Elangovan, N.; Sundaravel, E.; Kapse, Manohar Title A name given to the resource Beyond AR and VR: immersive techniques for effective case teaching Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived CASE Journal;Volume;22;Issue;3;pp.491-510 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/TCJ-02-2025-0029" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/TCJ-02-2025-0029</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105038414112?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105038414112?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Elangovan N., School of Business and Management, Christ University, Bengaluru, India; Sundaravel E., School of Business and Management, Christ University, Bengaluru, India; Kapse M., Jaipuria Institute of Management Indore Campus, Indore, India Description An account of the resource Purpose This study aims to investigate the integration of immersive techniques into case teaching to address the limitations of traditional static methods in management education. It explores how these techniques enhance student engagement, critical thinking and the application of theoretical concepts to real-world scenarios. Design/methodology/approach Adopting a phenomenological and self-reflective methodology, this exploratory study draws insights from the lived experiences of educators and students by using non-technological immersive methods such as roleplay, interviews, industry visits and product exhibitions. Findings The findings reveal that immersive techniques foster deeper cognitive, emotional and behavioral engagement among students, providing a richer understanding of complex business dynamics. However, implementation challenges such as resource constraints and the reliance on external stakeholders are noted. Practical recommendations are provided to overcome these barriers. Practical implications The study highlights scalable and cost-effective immersive methods, making them accessible for institutions with limited technological resources. By bridging the gap between theory and practice, these techniques equip students with the critical skills and competencies required for todays workforce. Originality/value This research contributes to the existing body of literature by focusing on non-technological immersive methods, an area often overshadowed by studies on advanced technologies like virtual reality. It provides a framework for educators to innovate case teaching practices, enhancing the relevance and impact of management education. 2025 Emerald Publishing Limited Subject The topic of the resource Case teaching; Experiential learning, ; Immersive learning; Low-tech methods; Management education Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISSN: 15449106; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online