BYJUS Survival at Stake: A Founders Dilemma

Title

BYJUS Survival at Stake: A Founders Dilemma

Creator

Saldanha, Avil; Aranha, Rekha; Ananthalakshmi, M.

Description

The focus of this case is the survival challenges faced by BYJUS due to mounting losses and financial mismanagement. This case discusses the strategic mistakes committed by BYJUS, such as the acquisitions-based growth strategy and overspending on marketing. It also discusses operational mistakes such as low customer retention, security and privacy issues and the use of hard selling to fuel rapid growth. The primary focus of this case is the CEOs dilemma in resolving the crisis. BYJUS business model is discussed to provide students with an overview of the dynamics and challenges of the EdTech business and the companys initiatives to enhance the robustness of its business model. An overview of prominent EdTech companies competing with BYJUS in India is presented in the case to enable the students to understand the competitive scenario of the EdTech industry. 2025 Lahore University of Management Sciences

Source

Asian Journal of Management Cases;Issue;;Article No.;9728201251375700;

Date

01-01-2025

Publisher

Sage Publications India Pvt. Ltd

Subject

customer retention; EdTech; Growth strategy; hard selling; losses; mismanagement

Coverage

Saldanha A., St Josephs Institute of Management, Karnataka, Bangalore, India; Aranha R., School of Business and Management, CHRIST (Deemed to Be University), Karnataka, Bangalore, India; Ananthalakshmi M., St Josephs Institute of Management (A recognized research center affiliated to the University of Mysore), Karnataka, Bangalore, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISSN: 9728201;

Format

online

Language

English

Type

Article

Identifier

https://doi.org/10.1177/09728201251375709

https://www.scopus.com/pages/publications/105017141460?origin=resultslist