Role of Experiential Learning Program on Business Writing Skills of Management Students
business communication; business writing; experiential learning; writing skill development
Purpose: Writing has been identified as an important skill. Business writing refers to the form of writing that is used to communicate in formal settings in various corporations and organizations. A number of research studies have identified writing as a crucial skill that needs to be developed by students. The purpose of the study is therefore to understand how an experiential learning module on business writing can improve the email-writing and report-writing skills of management postgraduates. Design/Methodology/Approach: The study uses an experimental research methodology based on experiential learning pedagogy to obtain the results of the intervention on the business writing skills of the management postgraduate students. The module was developed by the researcher and then was taught to the students through the online platform Zoom. Pretest, posttest, and delayed posttest analysis was conducted to find the impact of the intervention. The students were evaluated by an industry expert to avoid bias as they were trained by the researcher. Findings: The results of the study indicated that the intervention had a significant impact on the business writing skills of the participants. The results of the component analysis also indicated a large effect on the content, persuasive abilities, lateral thinking abilities, and the interpersonal skills of the participants in written communication. The analysis of the test scores revealed that an initial training based on the experiential learning methods can have a long-term impact on the improvement of the skills of the students, as the delayed posttest results were more than the posttest results. Originality/value: The study will be beneficial to educators, trainers, as well as students in understanding how experiential learning can impact the business writing skills of the students. 2024 by the Association for Business Communication
Srinivasan, Shruti; Thangaraj, Ravikumar; Mathew, Jain
Business and Professional Communication Quarterly;Volume;89;Issue;1;pp.177-194
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1177/23294906241228244 https://www.scopus.com/pages/publications/85184440263?origin=resultslist
Srinivasan S., Christ University, India; Thangaraj R., Christ University, India; Mathew J., Christ University, India