Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Jaffer, Syed; Zaheeruddin, Mohamed; Roopalatha, N.; Sultana, Farhana; Babu, G.N.P.V.; Kumar, Pinninti Siva Title A name given to the resource Financial Literacy and Fintech Exposure As Determinants of Investment Decisions: The Mediating Role of Investment Interests A Study of Individual Investors in Hyderabad, India Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Journal of Accounting and Economics Studies;Volume;12;Issue;5;pp.542-549 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.14419/87y3za88" target="_blank" rel="noreferrer noopener">https://doi.org/10.14419/87y3za88</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105016845184?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105016845184?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jaffer S., School of Business, GITAM-Deemed to be University, Hyderabad, India; Zaheeruddin M., Accounting and Finance Unit, Department of Business Administration, University of Technology and Applied Sciences-Shinas, Oman; Roopalatha N., School of Business, GITAM-Deemed to be University, Hyderabad, India; Sultana F., Accounting and Finance Unit, Department of Business Administration, University of Technology and Applied Sciences-Shinas, Oman; Babu G.N.P.V., School of Business and Management, Yeswanthpur Campus Christ University, Bengaluru, India; Kumar P.S., Department of Commerce, Indian Institute of Management and Commerce, Hyderabad, India Description An account of the resource The evolution of the financial sector, particularly the rise of financial technologies (Fintech), has reshaped how individual investors make investment decisions. This study investigates the influence of financial literacy and fintech exposure on individual investment decisions in the underexplored emerging markets like Hyderabad, emphasising the mediating role of investment interest. Drawing on behavioural finance theory and empirical studies, the research explores how informed financial understanding and engagement with digital financial platforms shape investment behaviour. The data is collected using a structured survey method from 311 individual investors in Hyderabad, India. For the study, Structural Equation Modelling (SEM) was employed to test relationships among the constructs. Unlike prior studies that have often examined financial literacy or fintech exposure in isolation, this paper uniquely integrates these two determinants with the mediating mechanism of investment interest, providing a comprehensive model of investment decision-making in the Indian context. The study contributes to the understanding of investment psychology within the Indian context and offers insights for policy-makers and financial institutions aiming to foster inclusive and informed investment ecosystems. It can be concluded that financial literacy positively influences investment decisions by providing investors with the necessary knowledge and skills to evaluate options critically and confidently. Dr. Syed Jaffer et al. Subject The topic of the resource Behavioural Finance; ETC; Financial Literacy; Financial Proficiencies; Fintech Adoption; Prudential Investments Publisher An entity responsible for making the resource available Science Publishing Corporation Inc. Relation A related resource ISSN: 23094508; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Bronze Open Access; Green Open Access Format The file format, physical medium, or dimensions of the resource online