Structural Modelling of Homebuyer Behavior in The Residential Housing Market

Title

Structural Modelling of Homebuyer Behavior in The Residential Housing Market

Creator

Kavya, K.M.; Almeida, Shaeril Michael

Description

Rapid urbanization has significantly increased the demand for residential housing, underscoring the need for real estate retailers to comprehend the factors that drive homebuyers' purchasing behavior. This study employs a Structural Equation Modelling (SEM) framework to examine the critical determinants of purchase intention within the residential real estate sector. Key constructs analyzed include housing attributes, financial and economic considerations, location and service quality, environmental concerns, brand image, and information sources. The SEM analysis elucidates the strength and significance of the relationships among these variables, providing a comprehensive understanding of consumer decision-making processes. The findings yield actionable insights for real estate practitioners, offering guidance for the development of targeted marketing strategies, enhanced customer engagement practices, and improved service delivery. By aligning their offerings with buyer expectations, real estate firms can foster stronger client relationships and enhance their competitive positioning in a dynamic housing market. Authors.

Source

International Journal of Accounting and Economics Studies;Volume;12;Issue;6;pp.814-822

Date

01-01-2025

Publisher

Science Publishing Corporation Inc.

Subject

Consumer behavior; Homebuyers; Purchase Intention; Real Estate

Coverage

Kavya K.M., Department of commerce, Christ (Deemed to be University), India; Almeida S.M., Department of commerce, Christ (Deemed to be University), India

Rights

All Open Access; Bronze Open Access; Green Open Access

Relation

ISSN: 23094508;

Format

online

Language

English

Type

Article

Identifier

https://doi.org/10.14419/gqh4w175

https://www.scopus.com/pages/publications/105021214195?origin=resultslist