Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource John, Diana; Kumar, Nishant; Upreti, Kamal Title A name given to the resource From Fabric to Function: Decoding Athleisure Wear Adoption through Fit-inspired Lifestyle and Social Influence; [Od tkanine do funkcionalnosti: analiza sprejemanja portno-elegantnih obla?il skozi zdrav ivljenjski slog in drubeni vpliv] Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Tekstilec;Volume;69;Issue;1;pp.4-22 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.14502/tekstilec.69.2025111" target="_blank" rel="noreferrer noopener">https://doi.org/10.14502/tekstilec.69.2025111</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105034633684?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105034633684?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant John D., School of Business and Management, CHRIST University, Mysore Rd, Kanmanike, Kengeri, Kumbalgodu, Karnataka, Bengaluru, 56007, India; Kumar N., School of Business and Management, CHRIST University, Mysore Rd, Kanmanike, Kengeri, Kumbalgodu, Karnataka, Bengaluru, 56007, India; Upreti K., Department of Computer Science, CHRIST University, Mariam Nagar, Meerut Road, Delhi NCR, Ghaziabad, 201003, India Description An account of the resource Athleisure wear has emerged as a prominent trend in the fashion industry, particularly among educated youth in India, and is driven by a growing focus on fitness, health and comfort. This study, based on the stimulus-organism-response model, examines the factors influencing athleisure wear purchase intention, with a focus on fit-inspired lifestyle, perceived product quality, social influence and brand reputation. The study examines how these factors influence enclothed cognition, ultimately impacting purchase intention. Partial least squares-structural equation modelling, based on the two-step approach, was employed using SmartPLS 4.0 software for data analysis. Data collected from young consumers in Bangalore indicated that a fit-inspired lifestyle, perceived product attributes and social influence had a positive influence on enclothed cognition, while brand reputation did not show a significant relationship. Additionally, enclothed cognition was found to be a significant predictor of purchase intention. The results suggest that the alignment of athleisure wear with a fit-inspired lifestyle, functional attributes and social validation plays a crucial role in shaping purchase intention. The study offers practical insights for marketers to focus on lifestyle alignment, product functionality and social engagement in their marketing strategies. The findings also highlight a shift in consumer behaviour where experiential and value-driven factors, such as product benefits and lifestyle fit, outweigh traditional brand reputation. Future research should include exploring diverse demographic segments, longterm behavioural patterns and the impact of sustainability and cultural values on purchase behaviour in the area of athleisure wear. 2026, University of Ljubljana Press. All rights reserved. Subject The topic of the resource brand reputation; enclothed cognition; lifestyle; product attributes; sustainability Publisher An entity responsible for making the resource available University of Ljubljana Press Relation A related resource ISSN: 3513386; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access Format The file format, physical medium, or dimensions of the resource online