Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Katiyar, Neha; Tripathi, Abhinav Priyadarshi Title A name given to the resource Determinants of online consumer buying behaviour: an empirical study on apparel retail Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Journal of Business and Globalisation;Volume;40;Issue;3;pp.265-288 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJBG.2025.146482" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJBG.2025.146482</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105007143493?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105007143493?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Katiyar N.; Tripathi A.P., School of Business and Management, Christ University, Ghaziabad, India Description An account of the resource The purpose of this paper is to study the customer attitude towards apparel segment available online. A questionnaire is framed on the basis of extensive literature review and through which 654 valid responses were received from the online survey. The objective of the study has been fulfilled with the help of internal consistency reliability analysis, validity analysis (Cronbachs alpha and CFA) of the factors identified. Based on the data collected through the primary survey, it has been identified that overall convenience, price attribute, website quality, product brand image and perceived risk are the major determinants of customer online purchase intention. The study has many implications for online retailers, strategists, internet marketers and online shoppers in India. The majority of the shoppers in India seek offers and discounts instead of brand or high quality. The study reveals that online retailers may target the appropriate socio-economic background for the success. Copyright 2025 Inderscience Enterprises Ltd. Subject The topic of the resource buying behaviour; online purchase intention; SEM modelling Publisher An entity responsible for making the resource available Inderscience Publishers Relation A related resource ISSN: 17533627; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online