Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Suresh, G.; Zimik, Michael Yuivamung; Kumara, R. Naveen; Prakash, M. Title A name given to the resource Attitude and intention to adopt FinTech services by Indian rural households Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived International Journal of Business Innovation and Research;Volume;39;Issue;2;pp.161-179 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJBIR.2026.152078" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJBIR.2026.152078</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105032249418?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105032249418?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Suresh G., Symbiosis Institute of Business Management, Symbiosis International (Deemed to be University), Bengaluru, India; Zimik M.Y., Department of Commerce, CHRIST University, Karnataka, Bangalore, 560029, India; Kumara R.N., Department of Commerce, CHRIST University, Karnataka, Bangalore, 560029, India; Prakash M., Department of Commerce, CHRIST University, Karnataka, Bangalore, 560029, India Description An account of the resource FinTech has been a game changer for many business players. Due to financial technology, there is a paradigm shift in how finance-oriented companies operate today. The study aims to identify the factors driving FinTech adoption amongst rural households. A questionnaire with five points Likert scale has been used for data collection. The technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) are used for this study. The study found that factors such as perceived trust, perceived usefulness and perceived risk have a major say in adopting FinTech services. The study is a breakthrough for FinTech companies in identifying factors that induce rural users to adopt FinTech. The study helps to improve the existing FinTech apps to attract and tap the rural segments by focusing on these aspects. Copyright 2026 Inderscience Enterprises Ltd. Subject The topic of the resource behavioural intention; BI; FinTech; PEOU; perceived ease of use; perceived trust; perceived usefulness; PT; PU; TAM; technology acceptance model Publisher An entity responsible for making the resource available Inderscience Publishers Relation A related resource ISSN: 17510252; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online