Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Das, Ipsita; Nath, Aranya; Ghosh, Anusuya; Mhanna, Anas Title A name given to the resource Brand protection in Indias digital economy: trademarks vs. competition regulation Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Journal of Intellectual Property Management;Volume;15;Issue;6;pp.598-622 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJIPM.2025.150698" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJIPM.2025.150698</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105025794145?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105025794145?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Das I., School of Law (KSOL), Kalinga Institute of Industrial Technology, Bhubaneswar, 751024, India; Nath A., Damodaram Sanjivayya National Law University (DSNLU), Visakhapatnam, 531035, India; Ghosh A., Christ Deemed to be University, Christ University, Road, 30 Valor Court, Dasve Lavasa, Mulshi, Maharashtra, Pune, 412112, India; Mhanna A., School of Law (KSOL), Kalinga Institute of Industrial Technology, Bhubaneswar, 751024, India Description An account of the resource The digital economy in India has significantly impacted brand protection, with the need for robust trademark protection intensifying to combat issues like counterfeiting, cybersquatting, and unauthorised use. Competition regulation aims to ensure fair market practices, prevent monopolistic behaviour, and foster innovation. This study examines the legislative and judicial framework governing trademarks in India, highlighting key provisions under the Trade Marks Act, of 1999, and their application in the digital context. It also assesses the role of the Competition Commission of India (CCI) in addressing anti-competitive practices. The study identifies tensions and synergies between trademark protection and competition regulation, examining how digital platforms, e-commerce, and social media influence these legal domains. Comparing the study with jurisdictions like the EU and the USA, the paper proposes a balanced approach that harmonises trademark enforcement with competition law principles to ensure brand protection efforts do not stifle competition and innovation in Indias burgeoning digital economy. Recommendations include policy reforms, enhanced cooperation between regulatory bodies, and the adoption of technology-driven solutions to safeguard brands while promoting a competitive and fair digital marketplace. Copyright 2025 Inderscience Enterprises Ltd. Subject The topic of the resource brand protection; competition law; competition regulation; digital marketplaces; e-commerce; Indian digital economy; intellectual property rights; IPR; trademarks Publisher An entity responsible for making the resource available Inderscience Publishers Relation A related resource ISSN: 14789647; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online