Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Palisetty, Ramesh; Konek, Shailaja S.; Bhavikatti, Veena Ishwarappa; Vemula, Rajesh; Boddeda, Omnamasivaya; Hiremath, Sony S. Title A name given to the resource Exploring the impact of influencer marketing strategies on sustainability in the fashion industry Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Journal of Management and Enterprise Development;Volume;24;Issue;4;pp.367-389 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJMED.2025.148966" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJMED.2025.148966</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105018478263?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105018478263?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Palisetty R., Department of Management, Brainware University, Barasat, West Bengal, Kolkata, India; Konek S.S., Department of Business Studies, Central University of Karnataka, Karnataka, Kadaganchi, India; Bhavikatti V.I., Department of MBA, AMC Engineering College, Bannerghatta Road, Bangalore, India; Vemula R., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Boddeda O., MBA-Department, Gonna Institute of Information Technology and Sciences, Gonnavanipalem, Andhra Pradesh, Visakhapatnam, India; Hiremath S.S., Department of Management, Visvesvaraya Technological University Post Graduate and Skill Development Centre, Talakal, India Description An account of the resource Social medias explosive expansion has forced firms to rethink their marketing tactics to communicate with a wider range of customers by providing value and enabling two-way dialogue. Influencers may contribute to increasing brand awareness and giving value to companies when they work with brands and the appropriate target audience. This study aims to evaluate the influence of source credibility dimensions such as trustworthiness, attractiveness, and perceived expertise on consumer attitudes toward fashion influencers and to assess how these attitudes impact consumers intentions to make purchases and provide recommendations. Also, determine the direct impacts of source credibility on these purchase and recommendation intentions. The research includes 342 individuals who follow a famous fashion influencer in India by using the convenient sampling method. Hierarchical regression analysis has been performed on data using SPSS. The outcome of the study shows the effect of trustworthiness and perceived expertise on attitudes toward influencers in the fashion industry. Copyright 2025 Inderscience Enterprises Ltd. Subject The topic of the resource attitudes; consumer intentions; fashion industry; influencer marketing; source credibility; sustainable fashion Publisher An entity responsible for making the resource available Inderscience Publishers Relation A related resource ISSN: 14684330; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online