ItemArticle

Privacy over instant messaging platforms: are users making the right decisions?

Title
Privacy over instant messaging platforms: are users making the right decisions?
Creator
Banerjee, Jayanta; Kiran, Prabha; Kishore, S.V. Krishna; Vasudevan, M.
Description
This article explores the impact of perceived vulnerability, self-efficacy, resistance to change, and habit on users perception of privacy over users intention to use messaging platforms. The conceptual model includes perceived vulnerability, self-efficacy, resistance to change, habit, and its impact on users perception of privacy over users intention to use messaging platforms. A structural equation and hierarchical regression model were used for data analysis. The results show that age and profession affect peoples decision of shifting to a different platform significantly. The study is based on a few specific instant messaging platforms at one particular point in time and is undertaken in India; hence, the findings cannot be extended/applicable to other countries. The paper discusses the factors impacting the users sensitivity to data privacy while using a communication application through an electronic device, especially a mobile phone. Copyright 2025 Inderscience Enterprises Ltd.
Source
International Journal of Public Sector Performance Management;Volume;16;Issue;3;pp.367-385
Date
01-01-2025
Publisher
Inderscience Publishers
Subject
data privacy; information privacy; instant messaging platform; privacy concern
Coverage
Banerjee J., College of Business, City University Ajman, United Arab Emirates; Kiran P., Westminster International University in Tashkent, 12 Istikbol Street, Tashkent, 100047, Uzbekistan; Kishore S.V.K., Christ University, Hosur Road, Near Diary Circle Bangalore, Karnataka, 560029, India; Vasudevan M., Christ University, Hosur Road, Near Diary Circle Bangalore, Karnataka, 560029, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 17411041;
Format
online
Language
English
Type
Article

Citation

Banerjee, Jayanta; Kiran, Prabha; Kishore, S.V. Krishna; Vasudevan, M., “Privacy over instant messaging platforms: are users making the right decisions?,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/23313.

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