Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sriramaneni, Suman Datta; Kotni, Venkata Varaha Devi Prasad; Babu, Garikiparthi Naga Phani Veerabhadra; Sriramneni, Chudamani Title A name given to the resource Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control; [Intenci de compra ecolica: comprensi do papel das crenzas medioambientais, a conciencia sanitaria e o control conductual percibido] Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Revista Galega de Economia;Volume;34;Issue;2; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.15304/rge.34.2.10587" target="_blank" rel="noreferrer noopener">https://doi.org/10.15304/rge.34.2.10587</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105026688217?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105026688217?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sriramaneni S.D., Department of Marketing, GITAM School of Business, GITAM Deemed to be University, Andhra Pradesh, Visakhapatnam, 530045, India; Kotni V.V.D.P., Department of Marketing, GITAM School of Business, GITAM Deemed to be University, Andhra Pradesh, Visakhapatnam, 530045, India; Babu G.N.P.V., School of Business and Management, Christ University, Karnataka, Bengaluru, 560073, India; Sriramneni C., Department of Marketing, GITAM School of Business, GITAM Deemed to be University, Andhra Pradesh, Visakhapatnam, 530045, India Description An account of the resource Consumer awareness of environmental issues has steadily increased, with environmental values significantly shaping purchase intentions. Essential to environmental sustainability are ecological packaging and ecological products. This study examines the impact of green product knowledge and green packaging on environmental beliefs, health consciousness, perceived behavioural control and consumer purchase intention, focusing on Visakhapatnam (India). A quantitative survey was conducted using purposive sampling, targeting individuals who are familiar with green products. Data from 306 respondents were analysed using the Statistical Package for the Social Sciences (SPSS) and AMOS. Structural equation modelling (SEM) was used to validate the conceptual framework. The results indicate that green product knowledge, environmental beliefs, health consciousness, and perceived behavioural control have an impact on green purchase intention, whereas green packaging does not. These findings emphasise the importance of psychological and informative factors for shaping environmentally friendly consumer behaviour. This study contributes to the existing literature on sustainable consumer behaviour, especially related to green fast-moving consumer goods (FMCG). It provides practical insight to marketers, decision-makers, and environmentalists who aim to promote environmentally friendly FMCG products. Additionally, focusing on significant psychological and behavioural factors allows for designing strategies that help the environment and improve public health. University of Santiago de Compostela. This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) ) License Subject The topic of the resource Environment; Green marketing; Green packaging; Green product knowledge; Greenpurchase intention; Sustainability Publisher An entity responsible for making the resource available Universidade de Santiago de Compostela Relation A related resource ISSN: 11322799; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Format The file format, physical medium, or dimensions of the resource online