Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Mampilly, Deepak Joy; Raman, Sreedhara; Kumar Chandar, S.; Elangovan, N. Title A name given to the resource Impact of Restrictive Trade Policies, Channel Conflict and Uncertain Business Environment on Marketing Channel Satisfaction in FMCG Sector Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Journal of Distribution Science;Volume;23;Issue;11;pp.13-28 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.15722/jds.23.11.202511.13" target="_blank" rel="noreferrer noopener">https://doi.org/10.15722/jds.23.11.202511.13</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105023898111?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105023898111?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mampilly D.J., School of Business and Management, CHRIST University, India; Raman S., School of Business and Management, CHRIST University, India; Kumar Chandar S., School of Business and Management, CHRIST University, India; Elangovan N., School of Business and Management, CHRIST University, India Description An account of the resource Purpose: This study examines the influence of restrictive trade policies, channel conflict, and uncertain business environments on marketing channel satisfaction in the Fast-Moving Consumer Goods (FMCG) sector. It explores how external policy interventions and environmental volatility shape channel dynamics and satisfaction levels. Design/Methodology: A structured questionnaire was administered to channel members in the FMCG sector in Kerala. Data were analyzed using correlation and regression techniques to assess the direct effects of restrictive trade policies and channel conflicts. Data from 189 wholesalers and 262 retailers in Kerala in the FMCG Sector, was analyzed using Structural Equation Modeling (SEM). Results: The results indicate that restrictive trade policies and channel conflicts significantly and negatively impact channel satisfaction. Additionally, the uncertain business environment exacerbates these negative effects. Practical Implications: The findings provide actionable guidance for both policy-makers and marketing channel managers in the FMCG sector. Conclusions: This study contributes to marketing channel literature by integrating policy, conflict, and environmental perspectives into a single framework. It underscores the importance of understanding how macro-level restrictions and uncertainties interact with micro-level channel dynamics in shaping satisfaction, particularly in emerging market contexts. This study is very relevant in the field of distribution science. The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://Creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted noncommercial use, distribution, and reproduction in any medium, provided the original work is properly cited. Subject The topic of the resource Business Environment; Channel Conflict; Distribution Management; F13; L81; M31; Marketing Channel Satisfaction; Restrictive Trade Policies Publisher An entity responsible for making the resource available KODISA Foundation Relation A related resource ISSN: 17383110; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online