Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sunil, N.; Sathish Kumar, B. Title A name given to the resource Financial Literacy and Fintech : A Double-Edged Sword for Millennial Investors Behavioral Biases Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Indian Journal of Finance;Volume;19;Issue;3;pp.44-63 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijf/2025/v19i3/174849" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijf/2025/v19i3/174849</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105002058268?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105002058268?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sunil N., Department of Commerce, Christ Academy Institute for Advanced Studies, Christ Nagar, Hullahalli, Begur-Koppa Road, Sakkalwara, Post, Karnataka, Bengaluru, 560 083, India, School of Commerce, Finance and Accountancy, Christ (Deemed to be University), Dharmaram College Post, Hosur Road, Karnataka, Bengaluru, 560 029, India; Sathish Kumar B., School of Commerce, Finance and Accountancy, Christ (Deemed to be University), Dharmaram College Post, Hosur Road, Karnataka, Bengaluru, 560 029, India Description An account of the resource Purpose: The current research focused on investigating the moderating effect of financial literacy and financial technology on the heuristic behavior of millennials. Research Approach: The research was based on the primary data; a survey method questionnaire was prepared to collect the data needed for the present research. With the purposive sampling method, 526 responses were collected from millennial investors. The partial least square-structural equation modeling (PLS-SEM) method was applied to infer the moderating effect of financial literacy and financial technology on millennials heuristic behavior. Findings: The results showed that financial literacy significantly moderated the relationship between millennials heuristics and behavioral biases, whereas financial technology had no moderating effect. Research Implications: Millennial investors were slammed or benefited by the stock market performance. The research aimed to help them understand their behavioral changes during market anomalies. Financial advisors and regulatory bodies should consider the studys outcome as it contributes to mitigating the misconception of behavioral bias. Originality: There are numerous articles describing individual investors behavioral biases, but the current researchs uniqueness was to measure the moderating effect of financial literacy and financial technology on millennials heuristics and behavioral biases and a significant contribution to the world of research in behavioral finance. 2025, Associated Management Consultants Pvt. Ltd.. All rights reserved. Subject The topic of the resource financial literacy; financial technology; heuristics; millennial investors Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Relation A related resource ISSN: 9738711; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Bronze Open Access Format The file format, physical medium, or dimensions of the resource online