Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Shetty, Meetha; Mathew, Sonia; Sinha, Mudita; Balaji, Vedha Title A name given to the resource Influence of Financial Attitude and Financial Socialization on Investment Behavior of Women Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Indian Journal of Marketing;Volume;56;Issue;3;pp.9-29 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2026/v56/i3/175302" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2026/v56/i3/175302</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105037791379?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105037791379?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shetty M., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India; Mathew S., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India; Sinha M., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India; Balaji V., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India Description An account of the resource Women generally avoid risk when investing, often preferring traditional options such as bank fixed deposits and gold. This behavior limits their participation in NTI, like stocks and mutual funds, which typically offer higher long-term returns. Purpose: The paper discussed how financial attitude (FA) and parental financial socialization (PFS) affected the non-traditional investment behavior (NTIB) of Indian women. Design/Methodology/Approach: The study used a quantitative research design, with an online survey administered to 403 working Indian women aged 2555 years. Data was collected through convenience sampling and analyzed using SPSS 23. Findings: FA related to interest and deliberative spending significantly influenced womens non-traditional investment behavior. Parental financial behavior (FB) and direct financial teaching also had a positive impact, whereas financial anxiety and parental role modeling did not exhibit a significant influence. Practical Implications: The results emphasized the need for financial institutions and policymakers to implement targeted financial education programs, as well as for parents to provide proactive financial education, to increase the level of non-traditional investment among women. Originality/Value: The research contributed to the family financial socialization theory by providing empirical data on the joint effect of FA and PFS on the NTIB of Indian women. 2026, Associated Management Consultants Pvt. Ltd.. All rights reserved. Subject The topic of the resource female investment behavior; financial attitude; non-traditional investments; parental financial socialization Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Relation A related resource ISSN: 9738703; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online