Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Gopal, Suresh; Saravanakrishnan, V.; Elangovan, N. Title A name given to the resource ESG or financial METRICS? What Retail Investors Really Look for in Decision-making Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Investment Management and Financial Innovations;Volume;22;Issue;1;pp.351-368 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.21511/imfi.22(1).2025.27" target="_blank" rel="noreferrer noopener">https://doi.org/10.21511/imfi.22(1).2025.27</a> <br /><br /><a href="https://www.scopus.com/pages/publications/86000451281?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/86000451281?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gopal S., Symbiosis Institute of Business Management, Symbiosis International (Deemed University, Bengaluru Campus, India; Saravanakrishnan V., CHRIST University, India; Elangovan N., Business Management Department, CHRIST University, India Description An account of the resource With the increasing global emphasis on responsible investing, this study explores the tradeoff between ESG and traditional financial metrics in shaping the investment decisions of retail investors in India. A within-subject experimental design was employed at Christ University, India, involving an initial sample of 75 participants, with 55 completing all three experiment rounds. The sample respondents evaluated masked stock profiles across three rounds, where updated financial and ESG information on masked stock was provided at each round. The results indicate that though ESG metrics are getting attention among retail investors, financial metrics are still the main determining factor for investment. It was found that ROE (52 responses), 3-year CAGR Net Profit (36 responses), and P/E ratios (48 responses) are the most influencing factors to make investment decisions. Similarly, ESG factors (Governance, Environmental, and Sustainability scores) are also frequently mentioned, with 74 citations. Retail investors mainly consider profitability and view ESG as risk-mitigating or neutralizing factors. While evaluating the ESG factors, retailers mainly look at the firms environmental concerns, followed by governance and social factors. This result contrasts with the previous studies in this domain, where the literature emphasized governance factors more than environmental factors. These results highlight the integration of ESG elements, as retail investors remain with favorable returns and sacrifice sustainability. Further, this study spots the need for better and quantifiable ESG performance reports to consider alternative data comparable to financial data for better investment decisions. Suresh Gopal, Saravanakrishnan V., Elangovan N., 2025. Subject The topic of the resource behavioral finance; ESG; financial metrics; investment decision; retail investors; sustainability Publisher An entity responsible for making the resource available LLC CPC Business Perspectives Relation A related resource ISSN: 18104967; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access Format The file format, physical medium, or dimensions of the resource online