Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Francis, Shimmy; Rangasamy, Sangeetha Title A name given to the resource Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Journal of Information Science and Management;Volume;23;Issue;1;pp.231-254 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.22034/ijism.2024.2008914.1206" target="_blank" rel="noreferrer noopener">https://doi.org/10.22034/ijism.2024.2008914.1206</a> <br /><br /><a href="https://www.scopus.com/pages/publications/85219706853?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/85219706853?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Francis S., School of Business &amp; Management, CHRIST (Deemed to be) University, Karnataka, Bangalore, India; Rangasamy S., School of Business &amp; Management, CHRIST (Deemed to be) University, Karnataka, Bangalore, India Description An account of the resource Employer branding, an emerging area in Human Resource Management (HRM), has gained significant importance. Despite its importance, the literature on employer branding remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This study addresses the existing knowledge gap by conducting a systematic literature review accompanied by bibliometric analysis utilizing performance analysis and science mapping through the Tableau software package. Through a comprehensive review of 27 articles, this study reveals the key branding elements, top journals, contributing countries, industries, citation trends, sample statistics, theoretical contribution, and six key themes (i.e., Employer branding attributes, sustainable employer branding, employee-centric employer branding, social media employer branding, recruitment strategies, HRM practices of employer branding) that characterize the body of the employer branding. Finally, the study has identified an integrative framework and set the direction for future research. It offers actionable recommendations for HR practitioners, emphasizing technology integration in employer branding initiatives and incorporating sustainable practices to enhance organizational attractiveness. This research contributes to a deeper understanding of the concept of employer branding. It provides valuable guidance for organizations seeking to navigate and optimize their employer branding strategies for the future. (2025), (Regional Inform. Center for Sci. and Technol.). All rights reserved. Subject The topic of the resource Employer Branding; HRM Practices; Integrative Framework; Signalling Theory; Systematic Literature Review (SLR) Publisher An entity responsible for making the resource available Regional Inform. Center for Sci. and Technol. Relation A related resource ISSN: 20088302; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online