https://archives.christuniversity.in/files/original/e1a11fa3135911aec8abf2756a17944b.png ae8597b1fb62da5294ca14f6fc0ece85 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Patents Subject The topic of the resource Patent Description An account of the resource Patent Patent Patents Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A unique stimulus-emotion-servicescape model for unsought goods that negates undesirability by capturing emotions and creates desirability through servicescape / Subject The topic of the resource Engineering Description An account of the resource Patent Number: 201941039390, Applicant: Dr. V R Uma. Unsought goods are those products that are desired when a problem occurs or those that require aggressive selling efforts. The unsought product identified to construct the Stimulus-Servicescape model is health insurance. The clusters identified for testing the model include, the users and the non users. The non-users were further bifurcated as those that were exposed to stimuli and those that were not. Hence, there are three clusters. Creator An entity primarily responsible for making the resource V R, Uma. Source A related resource from which the described resource is derived <a href="https://drive.google.com/file/d/147nkaLqJvyc3qlIr0LBIUyE5xMjFHSTS/view" target="_blank" title="A unique stimulus-emotion-servicescape model for unsought goods that negates undesirability by capturing emotions and creates desirability through servicescape /" rel="noreferrer noopener">https://drive.google.com/file/d/147nkaLqJvyc3qlIr0LBIUyE5xMjFHSTS/view</a> Publisher An entity responsible for making the resource available Intellectual Property India Date A point or period of time associated with an event in the lifecycle of the resource 2019-03-15 Language A language of the resource English Type The nature or genre of the resource Patent