A TALE FROM GODS OWN COUNTRY: WALKING WOUNDED HILLS AND STRATEGIES TO RESTORE THE PARADISE
subject: community sensitization; destination management theory; destination resilience; disaster management; Stakeholder Alliance
description: This article examines how a destination in crisis recoup after a devastating disaster and how the stakeholders are impacted by the disaster and explores the need of a strong destination governance policy in crisis situation. In the crisis settings the study includes a qualitative approach to understand the stakeholders impact and disaster assessment process that examines various facets of the natural disaster through a structured discussion with the impacted stakeholders. The studys primary focus is on the crisis management strategies adopted by the impacted district, Wayanad; to tackle the challenges that localities face within the devastating situation. This study proposes a framework that could facilitate speedy crisis management responses. The findings indicate the role of governing bodies, in handling crisis management scenario over internal strategies and strategy formulation. The dynamics of stakeholder engagement and tactical perspectives adopted by the state in the given prominence. This study examines how the Governing bodies and practitioners of the local governing authority; interpret the crisis situation and explores the tactical and strategic management initiatives for repositioning and rebranding tourism. The natural calamity has had a significant impact on the Livelihood and Topography of Wayanad, Kerala, India, making it extremely susceptible. This study aims to investigate how community resilience and rehabilitation were impacted by the natural catastrophe and the response of the key stakeholders. Design/ Methodology/ Approach The study analyses the impact of disaster and examine a multi-stakeholder assessment to capture varied dimensions of the disaster through a structured conversation. The research engages a qualitative approach and the data is captured through semi-structured interviews from the local community, tour operators, and destination management companies in Wayanad. A conceptual framework for community resilience competencies is propo…
creator: Varghese, Bindi; Lakshmypriya, K.; Sandhya, H.; Davis, Antony; Kallarakal, Tomy K.
source: Geojournal of Tourism and Geosites;Volume;60;pp.1315-1326
publisher: Editura Universitatii din Oradea
date: 01-01-2025
rights: All Open Access; Gold Open Access; Green Open Access
relation: ISSN: 20650817;
format: online
language: English
type: Article
coverage: Varghese B., CHRIST University, Karnataka, Bangalore, India; Lakshmypriya K., School of Business & Management, CHRIST University, Karnataka, Bangalore, India; Sandhya H., CHRIST University, Karnataka, Bangalore, India; Davis A., Christ Academy Institute for Advanced Studies, Karnataka, Bangalore, India; Kallarakal T.K., School of Commerce, Finance and Accountancy, CHRIST, Karnataka, Bengaluru, India