Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Nair, Prabhul S.; Tripathi, Abhinav P. Title A name given to the resource ANALYZING THE BEHAVIORAL CORRELATES OF GUILT-FREE FOOD CONSUMPTION: STUDY OF GEN Z PERSPECTIVE Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Journal of Content, Community and Communication;Volume;22;pp.104-112 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.31620/JCCC.06.25/10" target="_blank" rel="noreferrer noopener">https://doi.org/10.31620/JCCC.06.25/10</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105012902018?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105012902018?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nair P.S., Christ University, Bangalore, India; Tripathi A.P., Christ University, Bangalore, India Description An account of the resource This study investigated the factors influencing Gen Z's purchase intentions for guilt-free food products in India. The aim of the study is to examine the relationship of food habits among the current generation using the Theory of Planned behaviour. Using purposive sampling, the data was collected from 318 Gen Z students in major Indian cities. SPSS and AMOS were utilised to conduct the analysis of the sample. The analysis revealed that attitude, perceived behaviour control and subjective norms significantly influenced the purchase behaviour. The study provides valuable insights for marketers, policymakers, and food producers seeking to promote guilt-free food products among this influential demographic. 2025 Amity University. All rights reserved. Subject The topic of the resource Food Neophobia; Gen Z; Guilt-Free Food; Perceived Behavioural Control; Purchase Intention; Subjective Norms Publisher An entity responsible for making the resource available Amity University Relation A related resource ISSN: 23957514; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Bronze Open Access Format The file format, physical medium, or dimensions of the resource online