ItemArticle

Exploring electric vehicle consumer behavior: impact of digital innovation, environmental concern, perceived value, and social influence on purchase intentions

Title
Exploring electric vehicle consumer behavior: impact of digital innovation, environmental concern, perceived value, and social influence on purchase intentions
Creator
Kottala, Sri Yogi; Chanagala, Shankar; Balaji, Chintala; Reddy, V. V. Narsi; Babu, G.N.P.V.
Description
Background: Understanding the drivers and boundary conditions of electric vehicle (EV) adoption is critical to fostering sustainable transportation. Building on perceived value and planned behavior theories, this study proposes a moderated mediation model in which perceived value influences both sustainability perception and purchase intentions, with household income, technology trust, and environmental knowledge serving as moderators. Methods: A cross-sectional survey of 496 licensed drivers familiar with EVs was conducted using validated multi-item scales. Data were analyzed in R using confirmatory factor analysis and structural equation modeling (lavaan), incorporating product-indicator interactions and 5,000-sample bootstrapping to test the direct, moderating, and mediating effects. Results: Consumers perceived value has a positive effect on sustainability perception (0.122, p?<?0.001) and purchase intentions (0.002, p?<?0.001). Household income also strengthens the relationship between perceived value and purchase intention (0.043, p?<?0.001). Digital innovation (0.285, p?<?0.001) and environmental concerns (0.411, p?<?0.001) dynamically influenced the perception of sustainability at a significant level, although social influence was not significant. Compared with other variables, sustainability perception had the greatest effect on consumers intention to buy an electric car (0.624, p?<?0.001) and served as a mediator in three out of four indirect connections between perceived value and purchase intention. The moderating effects of technology trust and environmental knowledge were not supported. Conclusion: These findings highlight the central roles of value and sustainability perceptions in EV adoption and identify income as a key boundary condition. Practical implications include tailoring incentives by income segment, investing in user-centric digital platforms, and emphasizing both economic and environmental benefits. Theoretically, this study extends technology acceptance models by integrating sustainability constructs and underscores the nuanced impact of socioeconomic factors on green consumer behavior. Copyright 2025 Kottala, Chanagala, Balaji, Reddy and Babu.
Source
Frontiers in Sustainable Cities;Volume;7;Issue;;Article No.;1655074;
Date
01-01-2025
Publisher
Frontiers Media SA
Subject
digital innovation; electric vehicles; environmental concerns; moderated mediation; perceived value; purchase intentions; sustainability perception
Coverage
Kottala S.Y., Institute for Advanced Medical Research and Training (IAMRAT), College of Medicine, University of Ibadan, Ibadan, Nigeria; Chanagala S., Gandhi Institute of Technology and Management - Hyderabad Campus, Hyderabad, India; Balaji C., Koneru Lakshmaiah Education Foundation, Vijayawada, India; Reddy V.V.N., Laki Reddy Bali Reddy College of Engineering, Vijayawada, India; Babu G.N.P.V., CHRIST (Deemed to be University), Bengaluru, India
Rights
All Open Access; Gold Open Access; Green Open Access
Relation
ISSN: 26249634;
Format
online
Language
English
Type
Article

Citation

Kottala, Sri Yogi; Chanagala, Shankar; Balaji, Chintala; Reddy, V. V. Narsi; Babu, G.N.P.V., “Exploring electric vehicle consumer behavior: impact of digital innovation, environmental concern, perceived value, and social influence on purchase intentions,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/23521.

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