Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Bogala, Mahendra Reddy; Uppu, Venkata Adinarayana Rao; Kotni, V. V. Devi Prasad; Babu, Tanikella V.N.L. Raghu; Varalakshmi, S.; Vemula, Rajesh Title A name given to the resource Exploring the influence of Retail Value Chain Support Activities on Shoppers Behaviour: Ordered Probit Model Approach Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Journal of Applied Science, Engineering, Technology, and Education;Volume;8;Issue;1;pp.36-57 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.35877/454RI.asci4447" target="_blank" rel="noreferrer noopener">https://doi.org/10.35877/454RI.asci4447</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105038080212?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105038080212?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bogala M.R., GITAM School of Business, Gandhi Institute of Technology and Management (Deemed to Be University), Visakhapatnam, India; Uppu V.A.R., GITAM School of Business, Gandhi Institute of Technology and Management (Deemed to Be University), Visakhapatnam, India; Kotni V.V.D.P., GITAM School of Business, Gandhi Institute of Technology and Management (Deemed to Be University), Visakhapatnam, India; Babu T.V.N.L.R., Gayatri Vidya Parishad College for Degree and PG Courses (A), Visakhapatnam, India; Varalakshmi S., Gayatri Vidya Parishad College for Degree and PG Courses (A), Visakhapatnam, India; Vemula R., Christ University, Benguluru, India Description An account of the resource The support activities that make up the retail value chain also play a role in defining the in-store experiences and their contentment of the customers. The underlying aim of this investigation is thus to explain the impact of core support functions, here firm infrastructure, human resource management, technology management as well as procurement practices in the customer satisfaction within formally-organised retail outlets. A total of 500 consumers visiting hypermarkets and department stores in Visakhapatnam were used to gather primary data through a structured questionnaire that used a five-point Likert scale. Empirical evidence shows that a few activities of the retail value-chain support have a tremendous impact on customer satisfaction, and such activities as technology-enabling services, efficient procurement practices and infrastructure-related service attributes are particularly significant. These findings support the argument that optimisations on the functional aspects in the value chain generate a measurable increase in consumer satisfaction and thereby serve to support the strategic relevance of support activities in the retail sector. This study enhances the existing body of literature on retail-management by integrating the value-chain perspective and consumer-behavioural analysis to provide relevant empirical support on the strategic contribution of support functions in creating shopper-satisfaction. 2026, PT Mattawang Mediatama Solution. All rights reserved. Subject The topic of the resource Competitive advantage; retail; retail value chain; support activities; value chain management Publisher An entity responsible for making the resource available PT Mattawang Mediatama Solution Relation A related resource ISSN: 26850591; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access Format The file format, physical medium, or dimensions of the resource online