Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sivathanu, Brijesh; Struweg, Ilse; Pillai, Rajasshrie; Janssen, Marijn; Rana, Nripendra P. Title A name given to the resource The Metaverse Marketplace: Exploring the Drivers of Consumer Purchase Behavior in Metaverse Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Journal of Global Information Management;Volume;33;Issue;1; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/JGIM.389247" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/JGIM.389247</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105017715154?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105017715154?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sivathanu B., School of Business and Management, Christ University, Bangalore, India; Struweg I., Department of Marketing Management, School of Consumer Intelligence and Information Systems, College of Business and Economics, University of Johannesburg, South Africa; Pillai R., Chandragupt Institute of Management, Patna, India; Janssen M., Delft University of Technology, Netherlands; Rana N.P., Queens Business School, Queens University Belfast, UK &amp; Humanities and Social Sciences Research Center, Deanship of Scientific Research, Imam Mohammad Ibn Saud Islamic University, Riyadh, Saudi Arabia, Jaipuria Institute of Management, Lucknow, India, College of Business and Economics, University of Johannesburg, South Africa Description An account of the resource This research explores factors influencing consumer intention to shop in Metaverse E-commerce, an area with limited existing research despite its potential for novel consumer experiences. A quantitative study involving 1,070 respondents used PLS-SEM to analyze a model based on technology readiness dimensions and Metaverse-specific variables. Key findings indicate that optimism and innovativeness are positively associated with consumer shopping intention in Metaverse E-commerce. Conversely, discomfort and insecurity show a negative association. Additionally, a sense of immersion, perceived interactivity, perceived personalization, perceived enjoyment, and perceived serendipity were found to significantly influence shopping intention within Metaverse E-commerce. This study enhances the academic literature on Metaverse shopping by integrating technology readiness dimensions and Metaverse-related constructs. The findings also offer practical insights for managers and marketers in developing effective Metaverse E-commerce strategies. 2025 IGI Global. All rights reserved. Subject The topic of the resource Consumer Buying Behavior; E-commerce; Metaverse; Perceived Serendipity; Personalization; Shopping Intention; Technology Readiness Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISSN: 10627375; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Format The file format, physical medium, or dimensions of the resource online