Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Rizwana, Mehar; Mohanasundaram, Thangamuthu; Singh, Padmalini; Muthukumar, Kuppusamy; Dheepa, Thangamani; Mishra, Niharika Title A name given to the resource NEXT-GEN SUSTAINABILITY: ANALYSING ATTITUDES AND ACTIONS OF GEN Z TOWARDS CIRCULAR ECONOMY AND ECO-FRIENDLY PRACTICES Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Journal of Sustainability Science and Management;Volume;21;Issue;1;pp.166-181 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.46754/JSSM.2026.01.010" target="_blank" rel="noreferrer noopener">https://doi.org/10.46754/JSSM.2026.01.010</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105038442576?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105038442576?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Rizwana M., M.S. Ramaiah Institute of Technology, Karnataka, Bengaluru, 560054, India; Mohanasundaram T., M.S. Ramaiah Institute of Technology, Karnataka, Bengaluru, 560054, India; Singh P., Department of Management Studies, BNM Institute of Technology, Banashankari, Karnataka, Bengaluru, 560070, India; Muthukumar K., Shri Nehru Maha Vidyalaya College of Arts &amp; Science, Tamil Nadu, Coimbatore, 641059, India; Dheepa T., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560029, India; Mishra N., M.S. Ramaiah Institute of Management, Karnataka, Bengaluru, 560054, India Description An account of the resource Generation Zs (Gen Z) role in the creation in maintenance of the circular economy is very important, as they have the potential to shape sustainable practices for future generations. This study aims to comprehend Gen Zs role in promoting environmental sustainability within the framework of the circular economy. An explanatory sequential research design has been adopted in order to achieve the objectives of this research article. The researchers have initially collected quantitative data from 941 respondents using a questionnaire. The respondents were selected based on a stratified random sampling approach. Following the quantitative analysis, qualitative data was collected via interviews with 18 Gen Z participants. Based on the quantitative data analysis, the study found that Gen Z exhibits a strong commitment to promoting circular economy. The results of the Structural Equation Modelling (SEM) shows that recycling activity has the highest impact on achieving the principles of circular economy. Based on the qualitative analysis, this study discovered four main themes. The first theme was centred on Awareness of Circular Economy. The second theme explored the Integration of the Circular Economy on Personal Life. The third theme, probed into the Impact of the Circular Economy on Peoples Lives. While the final theme addressed Steps Towards Building an Active Circular Economy. UMT Press Subject The topic of the resource Environment; recycle; reuse; sustainability; sustainable development goals Publisher An entity responsible for making the resource available Universiti Malaysia Terengganu Relation A related resource ISSN: 18238556; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Bronze Open Access Format The file format, physical medium, or dimensions of the resource online