Personality Traits and Financial Literacy: Impact on Equity Investment Intention among Planters in India
Financial Literacy; Long-Term Equity Investment Intention; Personality Traits; ShortTerm Equity Investment Intention
This paper examines the relationship of personality and financial aspects toward investment intentions among Indian planters, including long-term and short-term investment decisions. This quantitative study is based on a random survey of 568 planters for the role of Openness, Agreeableness, Extraversion, Neuroticism, financial knowledge, financial skills, and financial attitudes. The findings indicate that Extraversion and financial knowledge are significant predictors of risk perception, mediating their influence on investment intentions. Planters with a higher level of financial literacy and an extroverted personality are more likely to perceive risk appropriately, making better investment decisions. Agreeableness was insignificant concerning risk perception, while Openness positively correlated with short-term investment decisions. The findings demonstrate that risk perception acts as a meaningful force towards LTI and STII since planters with the capability to perceive risk appropriately tend to make better decisions in investment. In addition, these results support the idea of financial education's importance in influencing investment behaviour. Such financial literacy programs, targeted towards improving the ability of farmers to assess risk and investment strategies, will be the initiative of the highest priority to bring about better financial outcomes in the Indian agricultural context. In this regard, this research will add knowledge of psychological and financial factors that impact investment decisions in India, and it will provide valuable insights into building an effective financial literacy program to target the enhancement of the investment strategies of planters in the Indian market. 2025, Iquz Galaxy Publisher. All rights reserved.
International Research Journal of Multidisciplinary Scope;Volume;6;Issue;2;pp.553-563
https://doi.org/10.47857/irjms.2025.v06i02.03140 https://www.scopus.com/pages/publications/105005609701?origin=resultslist
James A., Christ Deemed to be University, School of Commerce, Finance and Accountancy, Bengaluru, India; Seranmadevi R., Christ Deemed to be University, School of Commerce, Finance and Accountancy, Bengaluru, India