Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Vincent, G.; Baburaj, Pranav; Kumari, Manisha; Sharada, S.; Hanumanthu, Kanaka Durga; James, Arun Title A name given to the resource Factors Influencing Equity Investment Intention: A Behavioral Perspective Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Research Journal of Multidisciplinary Scope;Volume;6;Issue;3;pp.1560-1574 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.47857/irjms.2025.v06i03.04474" target="_blank" rel="noreferrer noopener">https://doi.org/10.47857/irjms.2025.v06i03.04474</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105013197828?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105013197828?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Vincent G., SRM Institute of Science and Technology (Deemed to be University), Tiruchirappalli, India; Baburaj P., Department of Commerce &amp; Professional Studies, Rajagiri College of Social Sciences, Kalamassery, India; Kumari M., Presidency College, Autonomous, Bengaluru, India; Sharada S., MES Institute of Management, Rajajinagar, Bengaluru, India; Hanumanthu K.D., KL Business School, Koneru Lakshmaiah Education Foundation, Andhra Pradesh, Vaddeswaram, India; James A., Christ Deemed to be University, Bengaluru, India Description An account of the resource Many financial and psychological factors influence equity investment decisions. The present study examines the influence of Personality, risk attitude, and financial literacy on equity investment intention. Questionnaire responses were collected from Bengaluru investors. The present study uses the Big Five Personality Traits (Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to Experience) to categorise individual behaviour tendencies. Risk attitude is examined as a mediator variable, and financial literacy (Financial Knowledge, Financial Skill, and Financial Attitude) is examined as a moderator variable. The results show that extraversion, conscientiousness, and openness to experience positively affect equity investment intention, and Neuroticism negatively affects equity investment intention. Risk-taking propensity also moderates the personality-investment intention relationship and shows that individuals with high risk-taking propensity invest in equities. Financial literacy also moderates the relationship and implies that financial knowledge and ability are key determinants of investing. These results have policy and practice implications for investment educators, policymakers, and financial planners and indicate the value of investor-specified advice founded on psychological and financial literacy profiles. Financial literacy programs can assist investors in making effective investment decisions and managing risk. This research contributes to the behavioural finance literature by integrating personality psychology and financial literacy as investment decision-making frameworks. 2025, Iquz Galaxy Publisher. All rights reserved. Subject The topic of the resource Behavioural Finance; Equity Investment Intention; Financial Literacy; Personality Traits; Risk Propensity Publisher An entity responsible for making the resource available Iquz Galaxy Publisher Relation A related resource ISSN: 2582631X; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access Format The file format, physical medium, or dimensions of the resource online