CORPORATE SOCIAL RESPONSIBILITY: BRIDGING MANAGEMENT PRACTICES AND COMMUNITY DEVELOPMENT
- Title
- CORPORATE SOCIAL RESPONSIBILITY: BRIDGING MANAGEMENT PRACTICES AND COMMUNITY DEVELOPMENT
- Creator
- Ali, S. Md. Shakir; Goutam, Supriya; Vishweswar, Sastry V N.; Narasimha, Murthy. H.; Pavan, V.; Guruprasad, Desai D R.; Sarma, Santanu
- Description
- The paper discusses Corporate Social Responsibility (CSR) as a mediating strategy between corporate management and community development in the diverse situations. Indeed, acknowledging the fact that CSR is no longer a pure concept of voluntary charity, but rather a significant part of business logic, the study was conducted with a qualitative and posthumanistic approach through the prism of situated inquiry. Semi-structured interviews with document and artefact analysis, and some field observation was conducted in India, Nigeria, and Saudi Arabia with 27 participants who were corporate managers and NGO and community stakeholders. Findings show that on one hand CSR is integrated as a strategy with organizational objectives, but on the other hand the perceptions differ so much. Interactions historically and the level of participatory planning tended to focus relationships. Digital dashboards were a form of technology that mediated transparency but posed the threat of dehumanizing engagement. There were continuation tensions between performance-based strategies and community-based ethics. The research comes to the conclusion that effective CSR presupposes a combination of strategic intent and trust-building and shared responsibility. It is suggested that collaborative project design, long-term partnership, and proper technological support are to be used as, rather than a substitute to direct community interaction. This issue is to be investigated in the future with respect to how non-human forces and time processes can determine the impressions and results of CSR. On the whole, the study highlights that the transformative aspect of CSR is adaptive, relational, and circumstentially-sensitive practices. 2025. This is an open-access article distributed under the terms of the Creative Commons Attribution License. (https://cre-ativecommons.org/licenses/by/4.0/).
- Source
- Scientific Culture;Volume;11;Issue;3;pp.1433-1441
- Date
- 01-01-2025
- Publisher
- University of AEGEAN
- Subject
- Community Development; Corporate Social Responsibility; Relational Ethics; Strategic Management; Technological Mediation
- Coverage
- Ali S.M.S., Department of Business Management, Aurora's PG College (MBA), Hyderabad, India; Goutam S., Indore Institute of Management and Research, Indore, India; Vishweswar S.V.N., Department of Commerce, Manipal academy of higher education manipal, India; Narasimha M.H., Christ University, Bangalore, India; Pavan V., Manipal Law School, Manipal Academy of Higher Education, Manipal, India; Guruprasad D.D.R., Department of Commerce, Manipal academy of higher education manipal, India; Sarma S., Assam down town University, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISSN: 24080071;
- Format
- online
- Language
- English
- Type
- Article
Collection
Citation
Ali, S. Md. Shakir; Goutam, Supriya; Vishweswar, Sastry V N.; Narasimha, Murthy. H.; Pavan, V.; Guruprasad, Desai D R.; Sarma, Santanu, “CORPORATE SOCIAL RESPONSIBILITY: BRIDGING MANAGEMENT PRACTICES AND COMMUNITY DEVELOPMENT,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/23671.