FINANCIAL DECISION-MAKING POWER AND RISK-TAKING BEHAVIOUR IN INDIAN HOUSEHOLDS

Title

FINANCIAL DECISION-MAKING POWER AND RISK-TAKING BEHAVIOUR IN INDIAN HOUSEHOLDS

Creator

Gopal, Suresh; Munuswamy, Jothi; Prakash, M.

Description

This study aims to examine the impact of decision-making power on risk-taking behaviour in household economies in India. It further explores the relationship between decision-making power, perceived risk-taking behaviour, and actual risk-taking behaviour. Further, the study employs the primary data collected through a structured questionnaire. The snowball sampling method was adopted to gather data from 312 retail investors in the study area. The response rate for the sample size is 91.50%. An OLS regression model was constructed to measure the frequency of trading habits as a proxy for the respondents' risk-taking behaviour. The results indicate that decision-making power significantly impacts investors' risk-taking behaviour in Indian household economies. Additionally, decision-making power has a significant impact on perceived risktaking behaviour. The findings of this study show how decision-making power influences the risk-taking behaviour of retail investors. This study adds value to the literature on behavioural finance and household economies. The results will pertinently support retail investors' decision-making skills in unbiased investment decision-making. 2025 by the author(s).

Source

Financial and Credit Activity: Problems of Theory and Practice;Volume;2;Issue;61;pp.544-553

Date

01-01-2025

Publisher

Fintech Aliance LLC

Subject

decision making; financial literacy; household economies; investment decision; OLS Regression; personal finance; risk attitude; risk behaviour

Coverage

Gopal S., Symbiosis Institute of Business Management, (SIBM), Symbiosis International (Deemed University), Bengaluru, India; Munuswamy J., WOXSEN School of Business, WOXSEN University, Hyderabad, India; Prakash M., Department of Commerce, Christ University, Bengaluru, India

Rights

All Open Access; Gold Open Access; Green Open Access

Relation

ISSN: 23064994;

Format

online

Language

English

Type

Article

Identifier

https://doi.org/10.55643/fcaptp.2.61.2025.4686

https://www.scopus.com/pages/publications/105005144230?origin=resultslist