Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Jafri, Samreen; Upreti, Kamal; Bhardwaj, Rishu; Verma, Balraj; Jain, Rituraj Title A name given to the resource Harnessing mobile multimedia for entrepreneurial innovation and sustainable business growth Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Journal of Systematic Innovation;Volume;9;Issue;4;pp.54-70 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.6977/IJoSI.202508_9(4).0005" target="_blank" rel="noreferrer noopener">https://doi.org/10.6977/IJoSI.202508_9(4).0005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105016187027?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105016187027?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jafri S., Department of Administrative Sciences, Applied College, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia; Upreti K., Department of Computer Science, School of Sciences, CHRIST University, Delhi NCR, Ghaziabad, India; Bhardwaj R., Chitkara Business School, Chitkara University, Punjab, Rajpura, India; Verma B., Chitkara Business School, Chitkara University, Punjab, Rajpura, India; Jain R., Department of Information Technology, Faculty of Engineering and Technology, Marwadi University, Gujarat, Rajkot, India Description An account of the resource This research investigates the role of mobile multimedia platforms and artificial intelligence (AI) in driving innovation and ensuring the sustainability of entrepreneurial businesses, focusing particularly on technology acquisition, integration, and infrastructure. For data collection, the study employed a quantitative research design and surveyed 150 Indian technology firms that had adopted mobile multimedia applications. Structural equation modeling was used to analyze the data, supported by descriptive statistics, correlation, regression analysis, and mixed methods to understand the adoption and use of digital technologies for innovation activities. The results show that AI-driven applications, when combined with multimedia content and real-time analytics, significantly enhance entrepreneurial innovation by improving operational efficiency, increasing customer engagement, and facilitating expansion into new international markets. Companies utilizing mobile multimedia platforms gain a competitive advantage, translating into long-term business growth and sustainability. This research contributes to the literature on AI and entrepreneurship in the context of digital transformation, highlighting the need for startups to invest in AI-enabled mobile technologies. It equally serves policymakers by informing the regulation of an environment that promotes innovation and business sustainability through digital initiatives. This research addresses a significant gap in the literature by providing evidence on how AI acts as a driver of change and provides insight into the adoption of new technologies in the context of entrepreneurship, an area that remains largely underexplored. 2025, Society of Sytematic Innovation. All rights reserved. Subject The topic of the resource Artificial Intelligence; Digital Transformation; Innovation Management; Mobile Multimedia Systems; Sustainable Business Models Publisher An entity responsible for making the resource available Society of Sytematic Innovation Relation A related resource ISSN: 20777973; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online