Building a sustainable brand in textile industry

Title

Building a sustainable brand in textile industry

Creator

Kavitha, Rose; Gour, Shivashish; Srinivasa, G.; Arvind, Tripti

Description

The textile industry is at a pivotal moment where integrating sustainability into brand strategies is not merely an ethical obligation but a competitive necessity. This study highlights three key approaches-adoption of circular economy principles, implementation of blockchain technology for supply chain transparency, and the use of innovative, sustainable materials-that are shaping the future of sustainable brand development in the textile sector.

Source

Asian Textile Journal;Volume;34;Issue;3;pp.31-35

Date

01-01-2025

Publisher

G P S Kwatra

Coverage

Kavitha R., Dept of Management, New horizon College, Bengaluru, 560 103, India, School of Business and Management, Christ University, Bengaluru, 560 029, India; Gour S., Dept of Management, New horizon College, Bengaluru, 560 103, India, School of Business and Management, Christ University, Bengaluru, 560 029, India; Srinivasa G., Dept of Management, New horizon College, Bengaluru, 560 103, India, School of Business and Management, Christ University, Bengaluru, 560 029, India; Arvind T., Dept of Management, New horizon College, Bengaluru, 560 103, India, School of Business and Management, Christ University, Bengaluru, 560 029, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISSN: 9713425;

Format

online

Language

English

Type

Article

Identifier

https://www.scopus.com/pages/publications/105003927937?origin=resultslist