ItemBook

Marketing intelligence, part A: Understanding customers in the era of digitalization

Title
Marketing intelligence, part A: Understanding customers in the era of digitalization
Creator
Sinha, Mudita; Bhandari, Arabinda; Priya, Samant Shant; Kabiraj, Sajal
Description
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing. 2025 Mudita Sinha, Arabinda Bhandari, Samant Shant Priya and Sajal Kabiraj. All rights reserved.
Source
Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization;pp.1-225
Date
01-01-2025
Publisher
Emerald Publishing
Coverage
Sinha M., Christ University, India; Bhandari A., Sarala Birla University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., LAB University of Applied Sciences, Finland
Rights
All Open Access; Gold Open Access
Relation
ISBN: 978-183549418-9; 978-183549419-6;
Format
online
Language
English
Type
Book

Citation

Sinha, Mudita; Bhandari, Arabinda; Priya, Samant Shant; Kabiraj, Sajal, “Marketing intelligence, part A: Understanding customers in the era of digitalization,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/23851.

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