Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Faculty Publications- Book Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sinha, Mudita; Bhandari, Arabinda; Priya, Samant Shant; Kabiraj, Sajal Title A name given to the resource Marketing intelligence, part B: AI, trust, and innovation in the modern business landscape Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape;pp.1-337 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/9781836625605" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/9781836625605</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105006616845?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105006616845?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, India; Bhandari A., Sarala Birla University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., LAB University of Applied Sciences, Finland Description An account of the resource Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing. 2025 Mudita Sinha, Arabinda Bhandari, Samant Shant Priya and Sajal Kabiraj. All rights reserved. Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISBN: 978-183662560-5; 978-183662561-2; Language A language of the resource English Type The nature or genre of the resource Book Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online