New Business Development Strategies for Achieving Sustainable Growth

Title

New Business Development Strategies for Achieving Sustainable Growth

Creator

Ananthan, Sriram; Kohli, Amit; Manickam, Thirupathi; Thangam, Dhanabalan

Description

In an increasingly competitive and fast-paced global economy, sustainable business success hinges on the ability to innovate, adapt, and execute well-informed strategies. The modern entrepreneur or business leader must navigate complex challenges, from securing funding and managing teams to leveraging technology and aligning operations with long-term goals. Strategic frameworks that integrate both foundational business principles and emerging trends are essential for building resilient, scalable enterprises. By promoting agility, innovation, and sustainability, this topic directly supports economic development and empowers a new generation of leaders to create lasting, positive impact across industries and communities. New Business Development Strategies for Achieving Sustainable Growth provides a comprehensive road map to build, grow, and sustain successful businesses in an ever-changing global market. It bridges the gap between theoretical knowledge and practical application, equipping readers with actionable strategies to navigate challenges, leverage opportunities, and achieve long-term business success. Covering topics such as adaptive business, digitalization, and property management, this book is an excellent resource for entrepreneurs, business owners, managers, executives, students, consultants, educators, researchers, academicians, and more. 2026 by IGI Global Scientific Publishing. All rights reserved.

Source

New Business Development Strategies for Achieving Sustainable Growth;pp.1-340

Date

01-01-2025

Publisher

IGI Global

Coverage

Ananthan S., Yorkville University, Canada; Kohli A., Yorkville University, Canada; Manickam T., Christ University, Bangalore, India; Thangam D., Presidency Business School, Presidency College, Bengaluru, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833732050-2; 979-833732048-9;

Format

online

Language

English

Type

Book

Identifier

https://doi.org/10.4018/979-8-3373-2048-9

https://www.scopus.com/pages/publications/105021207549?origin=resultslist