Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Faculty Publications- Book Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Ananthan, Sriram; Kohli, Amit; Manickam, Thirupathi; Dhanabalan, T. Title A name given to the resource Strategic Innovation and Sustainable Customer-Centric Growth Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Strategic Innovation and Sustainable Customer-Centric Growth;pp.1-356 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-6955-6" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-6955-6</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105021291779?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105021291779?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ananthan S., Yorkville University, Canada; Kohli A., Yorkville University, Canada; Manickam T., Christ University, India; Dhanabalan T., Presidency College, India Description An account of the resource Strategic innovation and sustainable customer-centric growth drive long-term success in today's evolving business landscape. Organizations that prioritize innovation adapt to changing market demands while ensuring they stay ahead. By placing the customer at the core of their strategies, businesses can create lasting value, build brand loyalty, and drive meaningful growth that balances profitability with long-term sustainability. This approach requires a continuous alignment of innovative efforts with customer needs, emerging technologies, and environmental and social responsibility. The convergence of strategy, innovation, and a customer-centric mindset may build resilient and future-ready organizations. Strategic Innovation and Sustainable Customer-Centric Growth explores how organizations can leverage strategic innovation to develop sustainable, customer-centric business models that drive long-term growth. It examines the integration of customer insights, technological advancements, and sustainability practices into core strategies to create competitive advantage and lasting value. This book covers topics such as business strategy, circular economics, and digital marketing, and is a useful resource for business owners, academicians, researchers, and scientists. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833736957-0; 979-833736955-6; Language A language of the resource English Type The nature or genre of the resource Book Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online