Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Muniyanayaka, Devarajanayaka Kalenahalli; Kazim, Syed; Dave, K.A.; Ashfaque, M.Z.; Swaroop, Kotigari Reddi; Mukthar, K. P. Jaheer Title A name given to the resource A Study on the Impact of Brick and Mortar Stores and e-Commerce on Impulsive Buying Behaviour of Consumers Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Studies in Systems, Decision and Control;Volume;659;pp.533-547 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-032-15820-8_45" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-032-15820-8_45</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105038058419?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105038058419?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Muniyanayaka D.K., College of Business, University of Buraimi, Al Buraimi, Oman; Kazim S., Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-Be University), Bengaluru, India; Dave K.A., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Ashfaque M.Z., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Swaroop K.R., School of Business and Management, CHRIST University, Bengaluru, India; Mukthar K.P.J., Kristu Jayanti College Autonomous, Bengaluru, India Description An account of the resource In the changing business landscape in retail and e-commerce, impulsive buying behaviour has played a significant role in the field of marketing and consumer psychology. The study aims to compare the impulsive buying behaviour in brick-and-mortar stores and e-commerce platforms. To execute the research, the primary data was collected through a structured questionnairethe data from collected from 300 respondents who were living in urban Bengaluru. The findings revealed that the physical stores stimulate impulsive buying through the sensory cues, through various internal promotional activities, and also through product gratification. The e-commerce also triggers impulsive buying with the help of recommendations, which are driven by algorithms, with limited-period offers, lucrative deals, discounts, and bundle offers. On the other hand, the demographic variables also have an impact on impulsive buying behavior. The research highlights the ever-evolving nature of consumer behaviour in the digital era and provides quality information that would be used as tactics to trigger impulsive buying. The research paper concludes with practical inputs for companies and marketing agencies. The research can be further extended to various other Omni-channel. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. Subject The topic of the resource Consumers; e-Commerce; Impulsive buying behaviour; Store Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 21984182; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online