Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Dave, K.A.; Ashfaque, M.Z.; Taskeen, R.; Azharshaheen, S.S.; Swaroop, Kotigari Reddi; Mukthar, K. P. Jaheer Title A name given to the resource Sway of Social Media Financial Content on Financial Literacy of Youngsters in a Metropolitan City Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Studies in Systems, Decision and Control;Volume;659;pp.853-866 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-032-15820-8_70" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-032-15820-8_70</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105038047485?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105038047485?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Dave K.A., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Ashfaque M.Z., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Taskeen R., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Azharshaheen S.S., Kirloskar Institute of Management, Maharashtra, Pune, India; Swaroop K.R., School of Business and Management, CHRIST University, Bengaluru, India; Mukthar K.P.J., Kristu Jayanti (Deemed to be University), Bengaluru, India Description An account of the resource On social media, the financial material has steadily been shaping the financial actions and knowledge levels of youngsters globally. This research was intended to study the influence of social media financial content on the financial literacy of youngsters in Bengaluru, a metropolitan city in India. The study looked into the patterns of social media usage for financial information acquisition, the types of financial content consumed, and the perceived impact on financial decision-making processes and overall financial literacy levels. The results showed that while gender and marital status significantly influence the type of financial content consumed, factors such as age, educational background, occupation, and income level did not exhibit significant variations in content preferences. The study highlighted that the diversity of social media platforms and the nature of content available on these platforms play pivotal roles in shaping the financial literacy levels of youngsters. The conclusion reflects that there is a clear relationship between social media engagement and financial information acquisition. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. Subject The topic of the resource Financial content; Financial literacy; Social media; Youngsters Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 21984182; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online