Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Ellikkal, Adil; Park, Jin Yong; Thangam, Dhanabalan; Akanksha Title A name given to the resource Harnessing Digital Marketing for Promoting Green Finance: A Strategic Approach to Building Climate Resilience Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived World Sustainability Series;Volume;Part F1959;pp.453-472 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-032-19076-5_23" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-032-19076-5_23</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105040018368?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105040018368?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ellikkal A., Presidency Business School, Presidency College, Bengaluru, India; Park J.Y., Konkuk University, Seoul, South Korea; Thangam D., Presidency Business School, Presidency College, Bengaluru, India; Akanksha, Christ (Deemed to be University), Bengaluru, India Description An account of the resource The study intents to utilize digital marketing strategies in order to foster green finance and influence climate-resilient?financial practices. Utilizing 250 survey respondents, the paper investigates how digital marketing intensity, content quality and platform interactiveness influence critical psychological dimensions (perceived green?value perception, trust in green finance and perceived transparency). SEM analysis shows that digital marketing exerts a significant positive effect on these?mediators, and the aforementioned mediators significantly affect individual green financial product investment intention. Furthermore, investment intention is found to be the most significant predictor of climate-resilient financial behavior, suggesting that behavioral pathways are instrumental to understanding the?digital engagementsustainable finance value chain. The findings provide an insight to the importance of transparent, trustworthy and engaging digital communication as a strategy for reducing information?asymmetry and building consumer trust towards green finance offering. Drawing on literature in sustainable finance, behavioral economics and digital communication, this contribution to a nascent literature on the use of digital tools to strengthen climate resilience?presents opportunities associated with each. The research also has practical implications for policy makers and financial institutions that wish to promote pro-environmental behaviour in the financing sphere with digital?means. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. Subject The topic of the resource Climate resilience; Digital marketing; Green finance; Sustainable investment and consumer behavior Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 21997373; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online